In the bewildering world of social media platforms, Instagram stands out as a behemoth, with over a billion monthly users. Whether you’re an individual looking to expand your influence or a business aiming to connect with a larger market, the name of the game on instagram views is exposure. The more eyes you can draw to your content, the better your chances of increasing your following and, ultimately, achieving your goals.
Understanding the algorithms and user behavior is fundamental to increasing your Instagram views, and it can seem like a Sisyphean task. But fear not – this guide will lead you through the maze, sharing strategies that will not only boost your numbers but also enhance your digital presence.
Know Your Numbers Before You Start
Metrics provide a crucial understanding of what content is resonating with your audience and where you might need to pivot. Familiarize yourself with Instagram’s analytics, available through a Business or Creator account, and study data points like reach, impressions, and saves.
Reach shows the number of unique users who saw your content, while impressions tell you the total number of times your post was seen. Aim to increase both of these metrics over time. Saves, a newer metric, can indicate that your content is particularly valuable and worthy of a revisit.
Craft Compelling Content
Quality is king on Instagram, and the old adage “content is king” still holds true. Invest time in creating beautiful, engaging visuals that stand out in the sea of content. High-resolution photos, striking videos, and aesthetically pleasing stories are all Instagram gold.
Use stories to provide a more personal touch to your account, with behind-the-scenes looks or quick updates. For your posts, create a visual brand that’s consistent and recognizable to your followers.
The Hashtag Game
Hashtags are the breadcrumb trail to your content. They help users find you when they’re browsing the platform. Instagram allows up to 30 hashtags per post, so don’t be shy—use them strategically.
Research popular hashtags in your niche and use them in every post. Consider creating a branded hashtag for your business or campaign to build visibility and community. Instagram also has a “related hashtags” feature, giving you even more opportunities to be discovered.